Swells is a contemporary rolling skate brand that is reviving what was once called “the shoe of the future.” After visiting California and seeing a group of roller skaters creating this energetic atmosphere, I was inspired to create a brand that is an experience that connects high fashion and sportswear, while embracing an influence of 60’s design. Swells goes beyond lifeless skates and outdated carpet choices. Swells pushes boundaries to an aspirational lifestyle and self expression. This collection will get consumers moving, feeling good vibes, and surround themselves with great people and swell design.
Catalog features an intro to each collection with the skates I've designed for Swells and the apparel for spring 2018 season.
Swells The Classics: CLASSIC Corduroy, Swells Lane, Out of Line: is the original take on the classic skate with a contemporary upgrade. Now a graphic style high top, lace-up with durable leather and canvas elements with metal eyelets for hours of rollin.
New Wave Collection: New Wave, Check Out Red Velvet Skate: is a premium roller skate design with modern materials and features to create a high-performance skating experience to withstand indoor and outdoor skating. This heritage collection is inspired by the wave of the 60’s with graphic patterns and bold colors. The New Wave features fabrics from velvet to a soft suede for an easy fashionable skate. These supportive skates will keep you rollin’ for a swell experience.
Pro Swell Collection: Skylar Swell, Stevie Swell, Sunny Swell: In collaboration with the top roller skaters this Pro Swells collection features Skylar, Stevie, and Sunny Swell for the best rollin’ experience. Premium materials and illustrated skates to express your style as you ride the waves indoor and outdoor.
FLORAUNA Typeface is an illustrated typeface inspired by high fashion collections that capture elements of an exotic garden. The design is fun and playful yet has a sense of sophistication and detail.
the plants of a particular region, habitat, or geological period.
the animals of a particular region, habitat, or geological period.
Love to Love the Love
LOVE TO LOVE THE LOVE
Video for New Sincerity Works - Love to Love the Love
Design for a museum booklet describing the mummification process for the sarcophagus exhibit.
Art Direction Editorial
Photograph 1 and 2 - Liz Rose Schmidt
illustration and collage - Liz Rose Schmidt
Styling, Design, & Illustrating
A collaboration with Kyrstayln Hackett
Styling, Design, & Illustrating
A collaboration with Jeff Kobberdahl
product styling & design
A collaboration with photographer Dustin Sparks
Rebrand for KCM Kentucky Center for Mathematics
Mister Donut comes from the company Dunkin Donuts. Mister Donut is a fast food franchise founded in United States in 1956, and is now headquartered in Japan. I wanted to pay tribute to both its foundation in 50’s America and current Japanese culture. I worked with illustration, photography, and collage to create a colorful and playful annual report.
CALLISTO Future Fashion Campaign
Motion + Collage + Design + Illustration
Through this latest photography and illustration series I was able to focus on what was consider my flaws and learn to embrace them through collage and illustration.
What was once deemed as a flawed feature is now a realization that these qualities make me who I am, make me unique, and feel beautiful. Creativity and growth this has allowed me to embrace my Flawful Femininity.
This work was featured in the August/September Issue of Local Wolves based in California